Corporate partners

Purina logoCats Protection has worked in partnership with PURINA® for many years and values the company as a key corporate supporter of the charity. PURINA’s range of pet foods includes some of the UK's best known brands including Pro Plan®, Purina ONE® and FELIX® to name but a few and we are pleased to work in partnership with PURINA in a variety of different areas and across a range of campaigns.

Each year PURINA supplies food for our cats throughout our network of adoption centres and branches across the UK with Pro Plan and FELIX brands being fed at our adoption centres. PURINA also produces and distributes thousands of rehoming starter packs each year to our network to help new cat owners welcome an adopted cat into their home.

In addition, the company supported Cats Protection through the 2011 and 2012 ‘Together We Can’ campaigns. The aim of the campaign was to encourage customers to visit the ‘Together We Can’ website and pledge to recycle their steel pet food cans. Once the 50,000 pledge target was reached in 2011, PURINA donated £10,000 to Cats Protection. An increased target of 75,000 pledges was set for the 2012 campaign which was achieved in just two weeks. That year PURINA also introduced a charity vote, with an additional £10,000 to be split between pledger’s three chosen charities - based on the vote. As a result, Cats Protection received over £13,700 through the combined contribution of the recycling and charity vote elements of the campaign, with the funds going towards a new build in Padgate, Warrington.
The World of Felix® have also supported Cats Protection. After 10 successful years, the World of Felix token redemption scheme ended on 31 August 2015. The World of Felix scheme has been a huge success for the charity.

2017 Every Cat Deserves CampaignPURINA® and Cats Protection collaboration

Our partner PURINA® is kindly supporting us through their Every Cat Deserves campaign to help provide a million meals for cats in our care!* Our thanks go to Purina for their continued support to help us look after the many cats across our branches and adoption centres.

The focus and main message of the campaign is that they will be providing a million meals for cats in our care*. In addition, you can help support us through the campaign by becoming a Cat Sponsor. The campaign will also be visible in April and May across two leading retailers, Amazon and Sainsbury’s. Amazon will begin from 24 April for four weeks and Sainsbury’s will commence from 26 April for three weeks.

There will be some in-store activation promoting the campaign in selected Sainsbury’s stores from Weds 10th May – Sat 13th May as well as online promotion in both retailers

For more information about the campaign please visit

For more information about PURINA please visit

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